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What Is A Backlink? Why Is Backlink Important?

Backlinks are important to SEOs because they signal to Google that another resource to link your content to your site will find your site valuable. As the website earns additional backlinks, search engines estimate that the website has valuable content ranking in the SERPs.

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What Is A Backlink? (And Why Is It Important?)
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What is a backlink?

A backlink is a webpage linking to another webpage or resource on your website. You can add a link with a simple anchor text in the body of the webpage. Just be sure to add that anchor text in the same language as the article on your website and to match the page’s anchor text. The standard way to include a link on your website is to insert it within the anchor text of a webpage. For example, if the heading is: New Download You could insert a link on the bottom of the page with an anchor text: Download Another way to insert a link into the body of a webpage is to add the link within the anchor text of a paragraph.

Why are backlinks important?

While Google uses other signals to evaluate a website’s quality, one of the main metrics that determine a website’s ranking on the SERPs is its backlink profile. When other websites link to your website, they demonstrate your ability to connect with others in your industry and thus earn their credibility in the eyes of search engines. Once Google has determined the quality of your backlink profile, it can serve your content higher in search results to establish more trust in your authority and credibility. This Google-citation of reputation can be leveraged to assist in creating more targeted and unique content. After all, when your content has more credibility, Google is more likely to index it to provide better relevance to searchers. Are Themes Important for SEO?

How to get backlinks

Backlinks are given by: Namely by authority sites, which are sites with high (Ranking) authority in your niche, and Authority sites, which are sites with high (Ranking) authority in your niche, and Social media sites like Facebook, Twitter and Google+. You need both authority sites and social media to earn backlinks. They can be either referring to your blog posts, or to your website. Let’s take a look at the two levels of authority in relation to backlinks: High authority sites : These are the top 10,000 websites in the world, those who have an extremely high ranking in search engines (Yahoo! etc). These websites are proven high quality sources of information. : These are the top 10,000 websites in the world, those who have an extremely high ranking in search engines (Yahoo! etc).

How to check your backlinks

Step 1: Take a look at the meta description and the site’s About Me page. Look for any references to your website, such as a link to it, in the meta description or About Me page. Step 2: Compare the anchor text of the link on the backlinks page to the anchor text of the lastest version of the website on the meta description page. Step 3: Google search results should not contain any of these anchors, which signal that the last version of the website is not what Google expects from a quality website. Step 4: If you find any, delete all the anchor text references that are inconsistent with the latest version of the website on the meta description page.

Conclusion

So, there you have it! Hopefully, you learned a little bit about Google’s ranking signals. We have a lot of other articles that can help with this. Some of them are at the end of this blog post, and the rest can be found at the links below. So don’t forget to check those out. They can be quite helpful!

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